“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.” – Warren Buffet
We’re a small team of communications pros who know what it takes to get your message heard. With a focus on small to mid-sized companies in the lifestyle arena, we understand that what our clients ultimately want is to get noticed by sharing their voices on social media channels and on TV, radio and in print. You may not have access to huge budgets for all the bells and whistles of a large agency, and that’s okay. We can put our skills to good use by getting you some traction with PR planning, media and influencer relations, and social media marketing.
“Small clients usually don’t get a lot of attention and dedication from PR consultants/firms. We are also a small social enterprise client, with an even smaller budget – but a big mission to change the lives of vulnerable communities through food. Nichola embraced our intentions and over-delivered on a one-month PR plan that made a significant impact on our brand equity, social media presence and revenues. She was so invested and committed to the work that she quickly started to seem like an extension of our team. Easy to work with, full of good ideas, quick and prompt in her responses, with a very strong understanding of the brief and of course, a never-ending, infectious energy – these are just some of Nichola’s qualities that impressed me. Can’t wait to work with PR Petts again.”
"Nichola Petts is one of the best Public Relations experts out there. Media Relations is her forte, and she never fails to get the best media profiles for her clients across multiple platforms. Whether it's Broadcast (radio/TV), Print or Online, Nichola delivers the goods. An expert in the Consumer and Lifestyle fields, with a focus on food-related PR, she's the go-to person in Toronto for all of your communications needs. Oh - she can write a mean press release, too 😉 If you want results, hire her. You won't be disappointed."
It is an absolute pleasuring working with Nichola. I know I can always rely on her clients to provide the best content for our listeners and there’s NEVER a dull moment - Cassandra Bielas, Producer of “Ward & Al” on SiriusXM.
Nichola is a creative communications pro with varied experiences over the past 14 years: public relations for agency clients in the fashion, entertainment, non-profit, and hospitality industries; internal communications and public relations at a financial services firm; freelance writer/editor and communications consultant for consumer/lifestyle, hospitality, financial services, healthcare, food, and corporate clients. Past client work includes: Hudson Kitchen, Bufferfest, Dualstar (the Mary-Kate and Ashley brand), eOne, One King West Hotel and Residence, Ontario Turkey, Ontario Goat Cheese, Oral B.
Mike has over a decade of experience having been a part of the music industry as a distribution sales rep, copywriter and video producer since the turn of the millennium. As a freelance music journalist, he contributed to View Mag Weekly throughout the 00s and now writes for Label Obscura and his own blog, Mike’s Musical Memoirs. He keeps projects running smoothly at Petts PR, and takes care of a variety of copywriting and social media activities for our clients.